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Author Topic: the marketing of spirituality  (Read 1229 times)
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jimtzu
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« on: May 27, 2007, 03:32:19 PM »

a couple of things got me going on this topic.   I started receiving copies of the spirituality and health magazine, which a format and look of the pop mag psychology today, replete with ads for products, systems and conferences for just about all the modern spirituality gurus and speakers.  I?m sure there is some wisdom in each of their perspectives, but it smacks of being a ?spirituality industry?.   After a while there is some dilution to the message when one?s sole source of income is from products and giving seminars about their take on spirituality.
Which leads me to the second thing that spurred this on.  I came across the kw parody on the geoffery faulk blog that  speaks to this commercialization of spirit.  Quoting from the parody: ?What is important is the image and how it is promoted and who is reached. Now green will simply not forgive that nor this next statement, not because they don't see the truth in it, but because their primitive need to be unendingly moralistic qua taking the high ground will simply not tolerate it, they can't stomach it, and I'm not saying it's a bad thing, I'm just saying that part of transcending and including is being able to swallow things, to stomach them, to make palatable what green can't, in other words to see the merit and benefit in accelerating the evolution of consciousness and uplifting the world in the integral wake, instead of floundering around endlessly in the green swamp until absolutely everybody is on board, stuffed and satisfied ... and the next statement is simply one word: MARKETING.
If you want to accelerate growth you must market.?
Whoever  wrote this has definitely hit on the aspect of the ?industry? that bothers me. It seems that it is more about making money off the theories that they come up with rather than the practical application for the individual or society as a whole.  Would a real bhodisattva (kw claims to be one, but the others as well) care more about profit and lifestyle then in ?saving? the world?  Perhaps taking their theories and realizations out in the world and getting a little muddy would help both themselves and the world they say they?re trying to save. 

For those interested in reading the whole parody it can be found at http://www.geoffreyfalk.com/blog/August2006.asp#18
Or  just read it here:
Update (8/23/2006): I have since been informed that "Ken says he didn't say any of" the alleged transcription, below.

Anyone that has hung out with us at I-I for more than a few hours knows clearly that what the world lacks is "being integral"?literally integral spirituality in action. It's that simple. What we are doing with Phase II at I-I is actually leading by example and lifting the world up in the process.
It's literally as if we will motor our way across what is now a flatland sea, in our 2nd tier ship (remember lines, levels, states and stages, and this is our ship of emptiness and its crow's nest is like this high, it's high isn't it? I mean I don't want to, you know, but come on, is it high or what?), and the ordinary or common person will be drawn up in the up-current of our wake and literally be transformed in that they will actually experience vertical stage-growth. And if you really think about this, about what we're actually doing here, it's just simply nothing short of astonishing. I mean I just don't know anywhere in the world, other than here, where you can get something like this. (And it's not like I haven't looked pretty darn hard over the last thirty years. I've done a lot of homework.)
So Phase II will literally be the phenomenon of an integral wake, created by a 2nd tier ship, built by 2nd tier pioneers and pilgrims, drawing up living, non-integral tuna, through lines, levels, states and stages in the vast sea of emptiness and transforming them into canned tuna?which in my opinion, anyway, will do nothing short of adding to the sublimity and nutritiousness of an already stout and exquisite integral salad. I mean, is this cool or what?
And this is really what integral is about. It's about lifting people up. It's about raising the consciousness of the world. And right now there are a lot of people that just don't get it. And like or not that's where we are, and that's what we need to deal with. We need to change it. It's that simple. And unlike 1st tier which likes to complain and do nothing, 2nd tier is not content to simply recognize problems or conditions and point them out. No, 2nd tier feels the suffering of the world in a deep and meaningful way and can't help but want to do something about it. They just simply cannot sit back and watch it.
I'm sorry and I know green won't forgive us for that, but it's just the way it is and there is a staggering and overwhelming amount of evidence that supports this ... if you know where to look. And this is what we're about. We've looked in the right places and we've come up with models that are so deeply rooted and supported with evidence [Piaget? Ha!] that it simply drives green crazy and they won't stop trying to drag it back down to a to a level of understanding that it simply can't and won't be squeezed into. It's like trying to fit into the shorts you wore when you were five years old. Does it work? I don't think so. And what happens when you try? You split them wide open. It's just simply astonishing and if you are awake, if you are someone that has actually evolved to 2nd tier, you will deal with this every day.
Let me give you an example. Suppose you are dealing with a controversial topic, a green-supposed-unverified topic (not actually unverified, but green-supposed-unverified like psi and psychic phenomena), in other words something that the materialistic, physicalistic, scientific community just refuses to see clearly because in their blind, conditioned zeal for Spirit-bashing they just won't acknowledge interiors (and I'm not saying this is a bad thing, it's not bad per se, it's just that it's not integral, you follow me? [Evidence for psi? Where? Dean Radin? Marilyn Schlitz? Wrong again.] It's not all levels all lines states and stages, AQAL ... and that's okay, we need their perspective, but it simply isn't an accurate, full or big picture of reality and we don't have to cow down to it, that's not what 2nd tier is about. 2nd tier is about having the courage to take it further even when you know you'll catch hell for it ... as we like to say, 'if you can't stand 1st tier heat, you just simply, and I mean categorically, should not be cooking in a 2nd tier kitchen.'
And believe me folks, if this hasn't happened to you yet it will. If you cook integrally, 1st tier will say, without exception, 'something smells funny.' And this is important to keep in mind when things get tough for you at yellow, or turquoise. What is nourishing and smells divine to 2nd tier, smells like shit, bull- or otherwise, to 1st tier, especially green, and that's okay. I'm not saying it's bad. I want to be clear on that. It's simply a stage distinction, it's stage specific and it's as predictable as the salivation you get from a Pavlovian dog when you ring the dinner bell. Everyone here know Pavlov? Know what I'm talking about? and I'll repeat that, they just refuse to see it clearly.
So what do they ask for? What do they want? Anybody? They ask for more evidence? Better evidence. More sound evidence. As if there were some end to it all. [One person who could sense auras or subtle energies, under simple, properly double-blinded conditions, would be a good start. Right now, the count stands at zero, worldwide.] They want research, and more research. And what does research take? Anyone? Money. It takes money.
But let's just look at this from a 2nd tier perspective for a minute. We know that things evolve, we're clear on that, we don't need to do any more research to know that things evolve, all things evolve ... by a form of Eros, we know that now, it's practically common sense, however you want to language it.
So let me ask you, would you use a wooden plow to plow your farm? Of course not, and why? Because things have evolved. Now, I want you to think about this before you answer, and I really want you to go into and feel the tug of your 2nd tier center of gravity. Okay. Now, if you already felt there was enough evidence, to your satisfaction and to the extended 2nd tier community of professionals around you (and look around you, these are not just some ordinary people that we've contracted here to grow our university), to prove something outright, 100 percent, beyond a shadow of a doubt, categorically, absolutely, no matter how seemingly questionable it might continue to be from the "outside 1st tier world" (I'm not saying they're bad, I'm just saying they don't know shit from Shinola). What would you do? What would you do if someone offered you money? Would you conduct further research? Would you work with a wooden plow? What would you do? Anyone? Well, I know what I'd do. I'd buy a fucking P.R. company!
And this is what 2nd tier does these days, and it's not that difficult to see why if you know where to look. And the first thing you have to do is recognize that things evolve, you have to see levels, lines, states and stages, AQAL, and when you recognize this you then look at the cutting edge of this evolution, which is obvious to anyone at yellow and completely obvious to anyone at turquoise, and you catch that frothy, fuzzy, leading-edge wave and you surf it.
You literally surf the frothy edge of a fuzzy wave and green just simply won't forgive you for it. You're out there surfing and they want you to sit on the beach and criticize the surfers. Why? Because they don't know how to surf. They want you to devolve to suit their picture of the world. They want you to do research until all results are predictable and verifiable under controlled conditions and why? Because that's what they are? They are what they see? They are Pavlov's dogs and they want everything to fit the classical conditioning mode and mind-set. The evidence for this is simply overwhelming. It's everywhere you look, if you know how to look, if your eyes are open ... and your heart is open. It's not just Big Mind. It's Big Mind and Big Heart working together. Are you with me?
So from 3rd tier when I looked back down at 2nd tier this all became very clear to me. Now I don't want to get too far ahead, but this is important and I'll just give you a little peek into sort of how my mind works and I want you to see how 3rd tier can look back down at 2nd tier. And this, by the way, is really remarkable and just astonishing and I hope that some of you or hell, even all of you, will experience this one day.
Anyway I just wanted to put that out there but I don't want to get too far ahead here. It's important that we work at 2nd tier, and continue to work at second tier, you simply cannot just jump to the next stage in the time we have, yes you can experience the state, a 3rd tier state, but it simply won't last (and there's just simply such a vast body of evidence that just screams out at us over this, it reeks to high heaven) and so we always have to keep in mind this difference between states and stages. I can't stress this enough. But I looked back down at 2nd tier and it was all very clear to me.
To pay too much attention to detail and be too rigorous in your research is simply by today's level of evolution a waste of time and money. And we all know that and the evidence for it is simply so pervasive that it hardly needs some sort of scarecrow propstand to scare away the vultures by showing them their own shadow. What is important is the image and how it is promoted and who is reached. Now green will simply not forgive that nor this next statement, not because they don't see the truth in it, but because their primitive need to be unendingly moralistic qua taking the high ground will simply not tolerate it, they can't stomach it, and I'm not saying it's a bad thing, I'm just saying that part of transcending and including is being able to swallow things, to stomach them, to make palatable what green can't, in other words to see the merit and benefit in accelerating the evolution of consciousness and uplifting the world in the integral wake, instead of floundering around endlessly in the green swamp until absolutely everybody is on board, stuffed and satisfied ... and the next statement is simply one word: MARKETING.
If you want to accelerate growth you must market. And of course to market integrally you have to use AQAL, I, we, it, etc. Interiors and exteriors, mezo- and meta-teriors. Do you all know about mezo- and meta-teriors? Oh gosh, don't get a writer started. I mean, I just zziiisuh! My next book has some really astonishing new additions to the AQAL and, okay, you'll just have to wait on that one ... this is really just so cool ... anyway....
So when green starts yelling, bad science, shoddy research, more evidence, blah blah blah, there is a simple 2nd tier mantra you can recite and even sing to keep you on track, if you feel like you are back-sliding, doubting or losing that exquisite sense of grace, vitality and alignment that comes with 2nd tier consciousness [i.e., losing your "integral salvation"], and it goes like this: "This inte(gral)-piggy went to market, this one-tier piggy stayed home, this orange piggy ate a roast beef, and this purple piggy had none, and this greeny piggy cried wee, wee, wee all the way home."
It's not rocket science folks, though I understand rocket science. I lived and breathed that stuff in that world for a better part of a decade. I know quantum mechanics inside and out, relativity, special and general, the Pauli Exclusion Principle, Heizi's Uncertainty and the whole shebang, I even know String theory now and I think it's nothing short of astonishing and right on. And believe me I've seen it all and it ain't pretty.
[Special relativity, the Pauli Exclusion Principle, and Heisenberg's Uncertainty Principle are all taught, in their simplest forms, in sophomore physics. Special relativity can actually be derived from simple high-school algebra; it's a standard second-year exercise to do so. General relativity and its tensor mathematics are taught in junior/third year. I too have taken them all during my best-in-class years in honors physics, though I would certainly never claim to understand any of them at a professional level. Nor does kw understand them at anything close to that level, for what it's worth; he couldn't have so completely fucked up on David Bohm's ideas if he did. Not to mention that anyone who actually did know any of those theories "inside out" would be publishing in the peer-reviewed field. That, after all, is what deep knowledge of any discipline does: It "forces" you to come up with new ideas and to share those with others who have similar interests.]
It's just astonishing how great the vertical discrepancy between some of these people's cognitive level of development and these other lines that just simply will never catch up, are, and they are really doing the world a great disservice by endlessly demanding that their view is the best and only viable one. We just simply don't have to buy it anymore. And frankly, we won't (I'm not saying it's a bad thing, I'm just saying that it doesn't satisfy the integral model. And the integral model is a hungry beast that encompasses nothing less than infinity, the complete vast emptiness that all of us are. And don't let anyone sell you short on this. You are literally That).
Image is vastly more important than substance, and I just can't stress this enough. If art and music have taught us nothing more it is simply that. Marketing is replacing substance with image and this is how it should be. This is evolution of consciousness.... And with new integral marketing ... we suck a few more into the self-birthing, self-referencing rumination (and I mean that in the best possible sense) of the truly integral matrix, and through this process or processing they are uplifted. It's simply astonishing and utterly, unquestionably fascinating....
It sounds impossible, paradoxical and oxymoronic, but this is how the integral matrix works and if you are 2nd tier you know this. And this is why we need each and every one of you. Grist for the integral mill is already seen as tomorrow's multi-grain or integral bread, falling not like manna from heaven but synthesized from an integral consciousness and sprayed like a long-overdue and God knows desperately needed paint job from the fire hose of Spirit onto the walls of eternity, because to truly know integral is to know that the great and mysterious link between evidence and marketing is actually the disavowed, disowned and discarded pre/trans fallacy.
For in the suspension of disbelief, as we transcend and include, we re-absorb and re-integrate what can only be looked at as a new and improved, always and already improving, pre/trans fallacy, fresh, formless and wet from birth, molded integrally solid and purified in the crucible of integral kilns (the virtual autoclaves of the future) with the fire of Spirit (which has been so horribly abused, misused, kicked around, suffocated and oppressed for too long, but will nonetheless be revealed, healed, polished and preserved by our undying mission to let Spirit have its rightful seat that the traditions teach us it should) and this new improved pre/trans fallacy becomes the solid trans/phallic bow of our integral ship ever pioneering onward with a heart full of courage and undying love and commitment to uplift all of those that thirst for something more than what the tired old bloated belly of conventional, modern, post-modern and pre-post-pseudo-meta integral thought can offer, for all that have had even just a glimpse of the vast emptiness that is your true being, your true heart that reaches out to the infinite corners of the Kosmos and says I love you, I love me and I am simply astonished and amazed and I know I have something to give and to give it and to want to live from this space fully and artfully with the skillful means and a body to match (we don't want to neglect the physical) and maybe even abundantly with something to show for our own life for God's sake. This is what integral is and I don't know about you but I just think that it is so cool.


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Jana
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« Reply #1 on: May 27, 2007, 08:42:26 PM »

Its good, will get back and finish it sometime.
I think a critique of the modern spiritual circus would be useful, but perhaps that is for the future...there is positive and negative in everything...the positive of spiritual materialism is that it draws increasing numbers into the fold and heats up their neurons. If you get caught up in the maze of products, then that is where you should be, chasing here and there and generally getting lost. I think it a kind of psychic pressure building which might actually bring about some genuine awakenings. How many times can you get lost in the scene, the image, the performance, the click, the spiritual bankruptcy before becoming tired of the game...Do those with the most endurance get the certificate of authenticity, or those that pull out of the game at the first possible turn?
Its all kinda fun, especially that spoof, I would love to see it acted out by a Ken look alike.

This series goes into the socio-political-economic angles of the spiritual industry.
"There is a Policeman inside your Head"...
http://www.youtube.com/watch?v=BcXQK8oNOeE
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jimtzu
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« Reply #2 on: May 27, 2007, 11:16:59 PM »

yeah  that's a good series to watch.  it seems that the self-actualization (emphasis on the small s) movement  was nothing more than the ego actualization movement, or at least that's how it was co-opted by corporate juggernaut, turning everyone into consumers of whatever feeds their heads.... yes, you're unique, just like everyone else.  Evil   it also seems like the spiritual industry is using the same methods of marketing, holding out the promise of Spirit while substituting spirit instead. 
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Jana
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« Reply #3 on: May 28, 2007, 01:08:21 PM »

Well one could say that it is ALL spirit. One could also say that spirit cannot be bought and sold, however this is not the case, it very much is bought and sold...ever since the first human monkeyman gave a banana to a female in order to procure her favors. take a bow BananaDance

So if spirit is going to be bought and sold, and if we indeed do need a spiritual awakening in order to save ourselves from extinction then we should start making sure that our teachers are giving us the goods.

At the spiritual circus there is a banquet, a few chosen ones who have the jewels and power get to sit at the table, they get the best fare. Then there are those who are serving them because they lack the sovereignty to get the jewels and power necessary to sit at the table. There are those that lack the social skills to even be servers at the table...these ones hang out under the table picking up the crumbs and occasionally putting their hand up and stealing some food off a plate. Then there are the expressives, the theatre and music crowd, who are not really keen on attending the table or sitting at it, but live to entertain and move spirit through the arts. Then there are the craftsmen who built the house, the table and all the finery...these ones don't even attend the banquet, but are content with a more ascetic fare so as not to interfer with their love for their craft. Some of us love to move around between all players in the spiritual circus as the mood strikes us.
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